AP Wire- With
today's Fortune 500 companies cutting back on advertising, it came as quite a shock to see the
Dewey Decimal Company
pledging to revamp their image.

"For years the
Dewey decimal system has been
known as boring and full of numbers, we hope to change that," says Todd Wheeler, president of the Dewey Decimal Inc. This Thursday Dewey Decimal plans to
unveil the newest mascot, Surfer Dude who teaches about the fun and wickedness of numerical order..
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